
Can't Visualize An Apple? Try This Apple Illusion to Experience What Others See
This optical afterimage experiment allows people who can't visualize to temporarily 'see' an image that isn't there—using visual perception to demonstrate what others experience through imagination.
The Apple Illusion: A Glimpse into Visualization
- Creates a temporary "mental image" when the object disappears
- Offers insight for people with aphantasia into what visualization might feel like
How Does the Afterimage Illusion Work?
- Step 2: Receptor cells in your eyes start to tire out and deplete their photopigments
- Step 3: Your brain adjusts, interpreting the decreasing signal level as the new norm
- Step 4: When the object is removed, the least exhausted cells spring into action
- Step 5: This creates a negative image of the original, even in its absence
What's It Like To Visualize?
- Lasts 5-15 seconds typically
- Demonstrates perception-based "visualization."
What is Visualization, Perception, and Aphantasia?
Perception
- Definition: The process of recognizing and interpreting sensory stimuli
- Characteristics: Grounded in the present moment, relying on immediate sensory inputs
- Example: When you physically see an apple with your own eyes
Visualization
- Definition: The ability to form a mental image using imagination and memory
- Characteristics:
Aphantasia
- Definition: A unique phenomenon where individuals lack the ability to voluntarily form mental images
- Characteristics:
Hyperphantasia and the Spectrum of Imagination
- Typical visualization: Moderate, less detailed mental images (most common)
- Hyperphantasia: Exceptionally vivid and "perception-like" mental images
What is Hyperphantasia?
Associators vs. Projectors: The Modes of Phantasia
Projectors
- Experience: Perceive their mental images as if superimposed onto their actual visual experience
- Characteristics: Imagination and reality merge, with imagined images potentially interfering with actual perception
- Example: Visualizing an apple might mean "seeing" it appear in the space in front of them as if it were really there
Associators
- Experience: Have a different experience while still having clear visual representations
Key Insights From the Apple Illusion
- While no analogy can perfectly capture the essence of visualization and all its varieties, the apple illusion brings us one step closer to understanding the cognitive diversity of human imagination
- It demonstrates the spectrum of human visual experiences and promotes understanding of neurodiversity
Questions For Reflection
- How does your internal experience compare to this illusion?
- Are you more of a projector or associator type?
Enjoyed This Illusion? Here Are Other Experiments to Try
- - Interactive tool to explore different dimensions of your visualization capacity and compare with others
- - Distinguishes between visual and conceptual imagination
- - Scientific method for measuring mental imagery strength
- - Tests your ability to manipulate objects in your mind's eye
Citations
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Jennifer McDougall is a co-founder of the Aphantasia Network with Tom Ebeyer, where she serves as Editor and Community Lead. Her work champions research, advocacy, and support for aphantasia on a global scale. With a background in foresight, Jennifer's realization that people imagine the future differently ignited an insatiable curiosity about our invisible differences. This passion drives her exploration of the diverse landscape of human imagination, bridging ancient wisdom with modern neuroscience. Through her writing and community leadership, Jennifer continues to shed light on the fascinating world of aphantasia, challenging conventional notions of imagination and paving the way for greater understanding of cognitive diversity.
Aphantasia Network is shaping a new, global conversation on the power of image-free thinking. We’re creating a place to discover and learn about aphantasia. Our mission is to help build a bridge between new scientific discoveries and our unique human experience — to uncover new insight into how we learn, create, dream, remember and more with blind imagination.